06:06 PM

Social Media Changing the Way Trucking Industry Suppliers and Fleets Do Business

Regardless of the business you're in, whether it's manufacturing trailers, trucks, systems and components or hauling freight, the objective is the same. The focus is always on the customers, on learning how to deliver the products they need along with highly valuable and expert support.

Regardless of the business you're in as well, it takes open and effective communication with customers to succeed. Today, the trucking industry is quickly learning how new social media communications channels, such as blogs, and Facebook and Twitter to name just a few, can change the way they operate for the better.

Suppliers from all corners of the freight transportation marketplace are now using social media to have conversations that help develop improvements in the products they offer more rapidly. Through these channels, suppliers find that they and their customers can challenge each other to develop new solutions, and resolve problems more quickly and effectively.

Social media communications channels also give trucking companies the ability to more effectively meet their customers' and their employees' needs. Online social networking usage among motor carriers is growing because these channels help drive up sales and work more effectively with employees. For many, social media is fast becoming an essential tool for streamlining operations and managing supply chains.

Growth in social media use is not limited to trucking businesses. In the 2010 version of the annual study by the University of Massachusetts Dartmouth Center for Marketing Research on the use of social media among the Inc. 500, the list of the fastest-growing private companies in the U.S., there was a considerable drop in the number of companies that did not use social media. In addition, while in 2009 just 43 percent of respondents reported social media was "very important" to their business strategy, that number jumped to 56 percent last year.

Social media is transforming and shaping how business is conducted, how we communicate with our customers, partners and employees. A set of highly effective tools, it is able to ultimately bring about a competitive advantage in an increasingly competitive marketplace.