Savannah, GA,
08
June
2012
|
06:05 PM
America/New_York

"R" in Revolution: There are no shortcuts

Summary


It goes without saying that the past few years have been filled with tremendous change. The U.S. economy and political scene have been wrought with ups and downs. The trucking industry, in particular, has been significantly impacted by regulatory changes handed down by lawmakers. These factors, along with a multitude of others, create a looming uncertainty about the future.

It goes without saying that the past few years have been filled with tremendous change. The U.S. economy and political scene have been wrought with ups and downs. The trucking industry, in particular, has been significantly impacted by regulatory changes handed down by lawmakers. These factors, along with a multitude of others, create a looming uncertainty about the future.

Instead of allowing today's circumstances determine our path, Great Dane has opted to boldly forge ahead; to gallantly accept the challenges we face and create an opportunity to revolutionize the truck- ing industry; to redefine standards for business partnership and raise the bar for quality craftsmanship, sales performance and exemplary service.

As a pioneer of our trade, Great Dane has always delivered innovative products. Our trailers and our people have set the benchmark for quality for nearly a century. Over that time our customers have been our driving force, so we've constantly challenged ourselves to be even better. We've leveraged experience, ingenuity and our own advances in technology to stay ahead of the needs of the trucking industry. As part of our long-term commitment to delivering the world's best trailers and in response to the ever-changing requirements of our customers, we at Great Dane are thrilled to reveal some exciting changes that are at the heart of our company's evolution. They are the culmination of 100 years of research, engineer- ing and the pursuit of excellence in our field.

Over the past year or so, our sales team has worked tirelessly with our engineering and manufacturing groups to not only streamline our products but to incorporate the very latest high-tech innovations into our base models. The result is an all-new, completely redesigned core product lineup that includes Everest refrigerated trailers, Champion dry vans and Freedom flatbeds. Each series consists of three models to meet a variety of target markets and a wide range of specifications. You will learn more about what makes these new trailers so unique, the new standards for each and how they will improve your bottom line in this issue of Evolving Trailer Technology.

Great Dane's transformation extends outside the box, with an updated look for the corporate image. While our products were being re- engineered, our marketing department was hard at work rejuvenating the appearance of our trailers and our brand, which are now sleeker and more modern. The iconic chrome dog and red oval logo received a makeover with the addition of a reflective background and polished chrome rim. All trailers, regardless of model, will now be adorned with a redesigned red wing plate, and the modern red oval will garnish the rear doors of refrigerated and dry van trailers in lieu of a parallelogram. The all-red markings honor the history of the brand, which has been red since 1951.

Meanwhile, Great Dane's aftermarket parts department has just launched Emergency Road Service (ERS) available 24 hours a day, seven days a week exclusively for AdvantEDGE customers. AdvantEDGE, Great Dane's popular National Accounts Parts and Service program introduced just over a year ago, connects cus- tomers with cost-effective, streamlined access to parts and service at more than 100 participating Great Dane distributors throughout North America. AdvantEDGE has no enrollment fees, but does offer users a single point-of-contact, consolidated invoicing, consistent parts pricing, standardized labor times, and customizable purchas- ing controls. Services included in the new emergency component of the program include towing, trailer and tractor repair, maintenance on reefer units and tires, and drop-lot facilities.

Great Dane is proud of its history as the industry leader in innova- tion and plans to continue its legacy as the unrivaled worldwide leader in trailer manufacturing, sales and service. More revolution- ary changes will be announced in the coming months. Find out more about them in the next issues of Evolving Trailer Technology, our website, www.greatdanetrailers.com and Twitter, _greatdane.