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Cyndi Rogers
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Savannah, GA,
11
June
2014
|
07:07 PM
America/New_York

JRTB Announces Digital Makeover

Summary


Rice Lake, WI – (June 11, 2014) Johnson Refrigerated Truck Bodies announced today the launch of its redesigned website. Found at www.johnsontruckbodies.com, the new site is streamlined to provide a user-friendly experience and deliver quick, easy access to essential product information.

Johnson Refrigerated Truck Bodies Announces Digital Makeover
Redesigned website delivers streamlined functionality, sleek new look

Rice Lake, WI – (June 11, 2014) Johnson Refrigerated Truck Bodies announced today the launch of its redesigned website. Found at www.johnsontruckbodies.com, the new site is streamlined to provide a user-friendly experience and deliver quick, easy access to essential product information.

In addition to improved functionality, the updated aesthetics are now more visually inviting and consistent with the sleek look and feel of its parent company's website (Great Dane). Critical elements include a locations directory and an expanded image gallery offering enlarged views of key vehicle components. Customers can also easily find more information on innovations exclusive to Johnson Refrigerated Truck Bodies.

"The two immediate goals of the redesign are to provide consistency and to inform users about the distinct advantages of Johnson Refrigerated Truck Bodies," commented Mayo Rude, Vice President of Sales and Marketing. "Ultimately, the website is an invitation to explore our innovative products and an extension of the unprecedented level of customer support we provide at Johnson."

From the new homepage, users can easily navigate to aftermarket parts, product manuals, brochures, the latest media information and details on FleetWise, Johnson's authorized service network. To complete the customer experience, the new site is also mobile friendly and connected to the social media channels Facebook, LinkedIn, Twitter and You Tube. Customers, potential customers and members of the media are invited to follow us.

About Johnson Refrigerated Truck Bodies

Johnson Refrigerated Truck Bodies is renowned for quality, durability and innovation in the manufacture of its temperature-controlled composite truck bodies and specialty trailers that range from 8 to 36 feet and its all-electric refrigeration systems. The company headquarters and manufacturing plant is located in Rice Lake, Wisconsin, with national equipment service available through authorized Great Dane branches and select dealerships. In business since 1932, Johnson Refrigerated Truck Bodies, a wholly owned subsidiary of Great Dane, can be accessed on-line at www.johnsontruckbodies.com.