Johnson Now Has Something for Everyone
Johnson Refrigerated Truck Bodies (JRTB) has teamed up with its parent company, Great Dane, to collaborate in the design and development of the next generation of refrigerated truck bodies.
Johnson Refrigerated Truck Bodies (JRTB) has teamed up with its parent company, Great Dane, to collaborate in the design and development of the next generation of refrigerated truck bodies. The Alpine is manufactured for a variety of customers including the rental and leasing industry.
The joint engineering teams have developed a number of structural modifications as well as design features utilizing best-in-class suppliers and manufacturing processes. Because of their combined experience and engineering methodology, Johnson and Great Dane were able to design a new product from the ground up. The Alpine was designed with three major objectives:
1. Lowering cost of operation and maintenance
2. Providing superior thermal efficiency
3. Improving residual value
Because rental and leasing customers have distinct needs, engineers and sales representatives from both Johnson and Great Dane paid close attention to their needs when designing the Alpine. They met one-on-one with major rental and leasing customers to clearly define the requirements unique to their business model.
These specifications were validated, tested and incorporated into the construction of demo vehicles put into service with some of the largest leasing companies for evaluation. Because of the customer-focused strategy, the sales team was able to seed a number of units in the market with two of the largest leasing companies.
The joint venture process took about a year but is paying off. "The Alpine model is quite versatile and gives us the opportunity to serve a new market that is very sensitive to certain features, like return on investment," said Eduardo Navarro, Director of Business Development at JRTB. "With this product, our customers have the opportunity to offer a quality product with less maintenance without sacrificing durability. The feedback from the field has been very positive. One leasing company has already signed up for a second order, which will be delivered later in the year."
Great Dane's Manager of Branch Truck Body Sales, Rob Ulsh, led the sales effort by collecting feedback from customers on the demo vehicle at Great Dane's Mt. Joy, PA branch. "The Alpine model is a natural extension of our existing reefer product line," he said. "We've received positive feedback from regional leasing companies, and we believe there is tremendous potential for crossover with current customers in other markets, like foodservice."
The Alpine truck bodies are manufactured in Brazil, Indiana.