Image Campaign Launched
ATA, OOIDA, TCA and Others Launch Trucking Image Campaign
The trucking industry announced Wednesday the launch of an industry-wide image and education campaign, Trucking Moves America Forward, at the Mid-America Trucking Show with support from a diverse group of industry influencers including leading executives, professional truck drivers and technicians.
Trucking Moves America Forward is an industry-wide image and education initiative informing policy makers, motorists and the public about the benefits of the trucking industry to help build a ground swell of political and grassroots support necessary to strengthen and grow the industry.
“Today’s modern truck drivers are skilled professionals and devoted family men and women, trained to focus on safety, efficiency and reliability while operating the safest and most sustainable trucks we have seen to-date,” said Steve Ponder, chairman, Trucking Moves America Forward and vice-president of Great West Casualty Company. “Trucking is an important industry to our country, nearly every consumer good touches a truck along its journey and we are excited to share what makes trucking so special with the American people.”