Savannah, GA,
05:46 PM

Complexity Challenge

ATA’s Byrd: Complexity is trucking’s challenge

Phil Byrd, president and CEO of Bulldog Hiway Express and current chairman of the American Trucking Assns. Trade group, believes the complexity of trucking technology, finding and hiring new personnel, plus educating a general public that remains in his words “uninformed” about the important role trucking plays in the U.S. economy will be the dominant challenges faced by the industry in the near-term.

“A lot of people say this is a very simple industry; all you need is a truck, a driver, and a road,” Byrd said during his keynote speech here at the 2014 Technology & Maintenance Council (TMC) annual meeting. “But as all of us here in this room and in the industry know, transportation and logistics is anything but simple.”

He noted that the complexity of the trucking industry is being driven by rising costs – especially fuel – a growing shortage of drivers and maintenance technicians, the growing cost burden of regulations, and the largely unmet fiscal needs of the U.S. transportation infrastructure.